Root to Market
Positive from the negative
When the first lockdown hit, we figured there was no point in us surviving if we then came out the other side without the people that are so instrumental to completing what makes Fhior what it is.
'Root to Market' was created as our solution to this. A lifeline for our amazing producers and ourselves.
We opened our restaurant's supply network and created a simple platform that connected their produce directly with the public. We did all the leg work of compiling these orders and delivering them directly to the community. Keeping our team busy, and providing a vital service for those not able to leave the home.
Root to Market has since evolved and become an extension to the Fhior experience. As well as a place where we put the hard-working independent producers, crafters and makers under the spotlight, but also where you can source that bottle of wine or that plate you loved in our restaurant.
Bringing some of our restaurant into your home with products from people who share our passion and values.